Website navigation is the act of using your mouse, keyboard, and/or touchscreen to scroll, select, and complete other actions on a website. Navigating a website basically means exploring a website to find information through its many features.
Navigation is one of the key elements of UI (user interface) because internet users prefer attractive, streamlined websites where the information and resources are clearly defined and easily accessible. Just as an easy-to-navigate building is chosen over one that is disorganized, internet users will choose a website that features information that is well organized.
Internet users are people who are searching the web for various information and web-based tools. These people use search engines that bring thousands or millions of results in seconds. Usually, people choose the search results towards the top of the list or the most relevant result to their question. Websites with exceptional UI tend to be more trustworthy than those without it.
Sitemaps, breadcrumb trails, and search bars are some common website navigation features that make a positive difference by helping users avoid getting lost. Menu bars should be clear and logical. They tend to be at the top right or top left of a page.
Logical structure in combination with accurate information builds trust. Familiar navigation patterns and certain color schemes give the user the impression that the website will function on par with the latest high-quality websites or at least be mostly functional. After years of browsing thousands of websites, users (such as myself) have experienced the good, the bad, and the ugly.
These findings fueled my quest for knowledge on web design. Learning to edit websites has granted me some knowledge of UI and helped me find ways to generate more traffic. Customizing my sites without losing functionality is imperative as I continue to build a work profile to show off my knowledge and skills.
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