Over 1/3 of the worlds active Internet users will access Instagram each month (backlinko.com/instagram-users) for photo sharing and messaging. This is an exponential increase in users since it’s beginning 14 years ago.
Out of curiosity, what are the top statistics concerning Instagram in 2024?
Here are three key points I want to look into:
- In 2024 more than half of what users saw on Instagram was content recommended by artificial intelligence (blog.hootsuite.com/instagram-statistics/).
- Adults spend approximately 33 minutes per day on Instagram (sproutsocial.com/insights/instagram-stats/)
- The most popular Instagram posts tend to involve soccer (statista.com/statistics/673810/instagram-posts-most-likes/).
Ever changing laws and a variety of emerging trends will shape Instagram and other social media platforms early in 2025.
As a data enthusiast and digital marketer, I look forward to learning more about social media use and statistics. I’m interested in seeing how different social media will be in 2025 than it was this year.
Please share relevant questions and comments below 🙂
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